In 2022, the output of construction projects is projected to grow. With that in mind, the industry is poised to benefit from a digital push. As such, it is critical to know which trends are most relevant to your target audience. Knowing these trends will help you develop a content marketing strategy. Here are some examples of how to use content marketing to help you drive traffic to your website. Read on to learn more about how you can use content marketing to grow your business.
First, technology is transforming the industry. By 2022, there will be a global market for AR devices. The market is expected to reach $1.2 trillion by that time. With AR, pre-construction projects can be made real and tangible. Increasingly, more consumers will make purchases online. This will also increase consumer spending and lead to more construction jobs. But even if these new technologies make construction easier, the market isn’t yet ready for them.
In the United States, there are several major projects expected to begin in the first quarter of 2022. One of these projects is the US$463 million Louisiana elevated highway project. Phase two is expected to open in 2027. Additionally, spending on roads and highway infrastructure is forecast to boost the market growth in the United States over the next four to eight quarters. This is a strong sign for companies and investors looking to expand into the construction industry.
New technologies are also expected to continue changing the industry in 2022. As the market grows, so too will the cost of construction. Rising costs and labor shortages will continue to constrain innovation, but advancing technology will continue to enhance construction efficiency. Lastly, COVID-19, the construction industry-related pandemic, will continue to impact the construction industry in various ways. The COVID-19 pandemic has already caused a profound impact on business practices and the supply chain. Meanwhile, the role of frontline workers will also change.
The construction industry has been undergoing a significant transformation in the last decade. While mobile phones and telematics are considered outdated, drones, robotics, 3D printing, and IoT will continue to change the construction industry. In fact, companies that embrace these technologies early will reap the rewards. As a result, it is imperative to take advantage of these trends and keep up with these trends. And don’t forget to incorporate these technologies into your business as soon as possible.
Digital marketing is another key opportunity for construction companies. A survey conducted by Redstage revealed that 96% of B2B customers use the Internet for business. By embracing digital marketing, construction companies can increase their reach and increase their bottom line. In addition to this, the report highlights the trends in the industry and suggests approaches to exploit these opportunities. It is also useful to know where the market is now and what it might look like in a year’s time.